"THE THIRD PROART 2025 strives to follow the basic idea of the biennial exhibition as a presentation of the two-year rhythm of applied photography by members of the Photo Section. In the commercial sector, following the work of contemporary photographers is an increasing challenge, because in addition to the amount of photos taken and delivered, the speed imposed in the real sector by clients who order content and the market that receives the same content, there is an increasing challenge of changing the way and speed with which we communicate, buy, consume. The exhibition of the ULUPUH Photography Section emphasizes the photographer and photography, emphasizes artistry in commercial and promotional photography, where the photographer as an author in his commercial and promotional role tries to stay true to his own style and manner." Draženka Jalšić Ernečić